Description
Your Toll-Free number verification was rejected because the opt-in experience does not clearly show the relationship between the end user and the business that will be sending SMS messages. As a result, messaging on this Toll-Free number is blocked until verification is approved.
During verification, carriers must be able to easily identify the end business responsible for sending messages. If the opt-in flow appears to be branded or controlled by a platform or software provider rather than the business itself, the consent may be considered invalid.
Possible Causes
This issue typically occurs for Independent Software Vendors (ISVs) or messaging platforms when opt-in examples:
- Show platform or ISV branding instead of the end business
- Do not clearly name the business sending messages
- Make it unclear who the user is actually consenting to receive messages from
- Fail to establish a direct consent relationship between
Possible Solutions
To resolve this issue:
- Provide opt-in examples that prominently display the end business’s name, branding, and messaging purpose
- Ensure opt-in language clearly states that messages will be sent by the end business, not the platform
- Remove or reduce platform branding that could confuse users
- Make it obvious throughout the opt-in flow which business owns and sends the messages