Description
Your Toll-Free number verification was rejected because the call-to-action (CTA) used to collect phone numbers does not include all required disclosures. Messaging from this Toll-Free number is blocked until the CTA is updated and verification is approved.
Carriers require that users receive key program details at the point of opt-in. If disclosures are missing, incomplete, or inconsistent, the CTA is considered non-compliant and cannot be approved.
Possible Causes
This issue occurs when required disclosures are missing or unclear in the call-to-action, including:
- No clear business or program name
- Missing message frequency disclosure for recurring messages
- No pricing statement (e.g., “Msg & Data rates may apply”)
- Missing customer support and opt-out instructions
- Mismatch between the Toll-Free number listed in the submission and the CTA
Possible Solutions
To resolve this issue:
- Update the CTA to include all required disclosures:
- Business or program name
- Message frequency (for recurring programs)
- Pricing statement (“Msg & Data rates may apply”)
- Customer support contact information and opt-out instructions
- Ensure the Toll-Free number in the CTA matches the number in the submission
- Place all disclosures near the phone number field where users provide consent